AusPost Overview
Australia Post provides highly valuable services to their customers, being trusted, reliable and dependable. In addition, Australia Post offers accessible, affordable and reliable services to all Australians, wherever they reside. The company also has limited liability for damaged parcels, which some competitors do not offer.
Australia Post also offers range of service in which other competitors does not offer such as agency services, retail merchandise and parcel and logistic that compass both domestic and international market
Project Overview
The foundation of Australia Post's credibility lies in the trust of the public. To enhance user engagement and improve usability, it is imperative to preserve and uphold the existing layout and user experience. However, there are a few modifications that can be made to the original website to further optimize its usability.
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The goal is to simplify the website homepage, header, navigation system, and improving the user experience by making it easier to locate essential information.
Tools
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Paper Wirefram
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Figma
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usability hub
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Google form
My Role
Sole UI Designer
Goal
The aim is to develop a responsive redesign for Australia Post that considers its diverse customer base, user satisfaction, and delight.
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In order to improve the user's browsing experience, it is necessary to modify the website's header, allowing for seamless navigation throughout the site.
Discovery and User Testing Result
Key Insight from the User Research
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UI could be improve
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Tracking system is very good but could be improve
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Currency converted need to be improve
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To minimise user effort, providing the best case scenario for postage rate
User Persona
The Redesign
Shown below is the side by side comparison of the AusPost and redesign version of the website.
Before
After
Navigation Bar
The Design Process
After analysis the current page, it became obvious that the website would benefit from alteration. From the resaerch the user were finding it difficult to understand how the website work. So we remove unnecessary information at the header.
New Site Map
Style Guide
