Banjo TouristEase
TouristEase App is a mobile app that helps people plan tourist destinations based on their budget.
Project Overview
Tourist Ease App is a mobile app that helps people plan tourist destinations based on their budget. Most people are often unaware of the different prices and deals their desired locations have to offer. As a result, they miss out on visiting certain places due to high pricing or a fixed budget.
Tools
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Paper Wireframe
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Figma,
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usability hub,
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Google formn
Constraints
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8 weeks timeline
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IOS platform
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Mobile first design
My Role
​Sole UX Designer
Project Goal
The goal of this project is to enable user opportunity to explore and have amazing experience based on the their budget. It will help tourist to be aware of what chosen destination have to offer and how it can fit into their budge
Discovery and User research
I drafeted two reasearch proposal primary and secondary reasearch.In-depth in-personal interviews, led a pathway to primary research.It help me to gain insight what are the cencern of people when planning for their trip and what challenges they face during their vacation.
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60% sometime missed on tourist attraction more than five times due to pricing
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22% missed 1-2 times
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Only 3% never missed on tourist attraction
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User want App where they can plan different activities in advance and within their budget
Proto Persona
Creating a user persona is a strategy step in understanding diverse user needs, and challenges of potential users. The persona serve as representative of real people who are planning their activities and adventure in advance base on their budget.
Empathy Map
The empathy map help us to understand the user needs and challenges. It may also help contextualized future user ecounters wtih TouristEase.
Problem Statement
Through my research, I noticed that tourist attraction app lacks organisation and flexibilty that allows user to plan for various tourist attraction and there are no better information about the discounted offer and pricing. This make it difficult for user to re-evalute their choice of tourist attraction for their unique experience prior to their trip.
How might we design an that we help user get best suggestion, information, help them understand the pricing, and discounts offer in various tourist attraction in their chosen tourist destination that fit into their budget?
User Flow
User flow s a visual representation of the steps a user takes to achieve a specific goal within a product or service.
Low Fidelity Wireframe
Usability Testing
I conducted 10 usability test with seven different user groups.
The participants were asked to perform a series of tasks to help them understand the features of the app
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Open the app and create an account
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Edit profile/account
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Choose activities and destination
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Filter search and save
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Estimate budget and edit save activities
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Key findings from the user testing
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ntegrate a calendar so that user can plan daily activities during their vacation
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Incorporate a filter so that user can filter activities based on their budget
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Incorporate a map so that user can see the location of activities
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Provide the user with option to inpiut the number of people visiting tourist attraction in order to estimate the cost
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Display total cost of selected activities after the user had made their choices
Iteration After User Testing
Final Design and Prototype
Conclusion
Through my experience with this project, I have come to understand the significance of conducting thorough research in order to gain valuable insights into the problem at hand and determine the most suitable solutions. Additionally, I have realized the importance of investing time in making adjustments based on user testing and exploring various app designs, as this ultimately saves time in the long run.For future development, I hope to include an offline mode so users can access the app and view maps without an internet connection.